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Captivate Africa Data Policy

1. Contact Us

Your privacy is important to us. If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us via info@captivateafrica.com.

We take privacy-related inquiries seriously and will respond within a reasonable timeframe in accordance with the applicable data protection laws in Kenya. Please note that if you contact us for assistance, we may need to authenticate your identity before fulfilling your request, for your safety and our own.

2. Children’s Privacy

Captivate Africa Limited’s services are not intended for individuals under the age of 18. We do not knowingly collect, use, or disclose personal data from minors in compliance with the Kenyan Data Protection Act, 2019. If we become aware that we have inadvertently collected personal data from a child, we will take immediate steps to delete such data. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us to request its removal.

3. Types of Data Collected

Captivate Africa Limited collects various types of personal data to facilitate the provision of services, improve user experience, and enhance the efficiency of our marketing efforts. The types of data we collect include, but are not limited to:

  • Account Information: When you register or interact with our services, we collect your name, email address, phone number, and mailing address.
  • Payment and Transaction Data: If you make a purchase or enter into a business transaction with us, we may collect billing details, payment method information, and transaction history.
  • Technical and Device Data: We automatically collect information such as your IP address, browser type, operating system, device model, and unique device identifiers to improve service compatibility and security.
  • Usage Data: This includes details on how you interact with our website and services, such as visited pages, session duration, clickstream data, referral sources, and navigation patterns.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and other tracking tools to collect insights on browsing behavior, personalization, and advertisement effectiveness.
  • Communication Data: Any information you provide through customer service inquiries, chat functions, surveys, or direct correspondence with our team is stored securely to enhance user engagement and satisfaction.

4. How We Collect Data

We collect personal data from various sources to ensure the effective delivery of our services. The primary ways in which we obtain data include:

  • Directly from Users: We collect personal data when users interact with our services, such as  subscribing to newsletters, or participating in surveys and promotions.

  • Automatically Through Technology: When users visit our website or use our online services, we collect data through cookies, tracking technologies, and server logs. This includes information on browsing behavior, device type, IP address, and interactions with our platform.

  • From Third Parties: We may receive data from business partners, advertisers, analytics providers, social media platforms, and service providers who facilitate transactions, marketing campaigns, and customer engagement.

  • From Publicly Available Sources: In some cases, we may obtain information from publicly accessible sources such as online directories, regulatory bodies, and public records to verify business legitimacy and enhance fraud prevention measures.

  • Through Customer Support and Correspondence: Any interactions with our customer support team via email, phone, or chat are recorded to improve service delivery and user experience.

We ensure that all data collection methods comply with the Kenyan Data Protection Act, 2019, and users are informed about data collection practices through consent mechanisms where required by law.

5. Purpose of Data Collection

We process your personal data for the following key purposes:

  • Providing and Managing Our Services: We collect data to enable access to our services, maintain website functionality, and ensure a seamless user experience.

  • Customer Support and Communication: Personal data is used to handle inquiries, provide assistance, send updates, and facilitate transactions.

  • Marketing and Advertising: We process user data to deliver promotional messages, personalized recommendations, and targeted advertisements. Where required by law, we seek your consent before sending marketing materials.

  • Security and Fraud Prevention: We use collected data to protect our platform, detect and prevent fraud, mitigate risks, and ensure compliance with legal obligations.

  • Legal Compliance and Regulatory Requirements: We process data by applicable laws, fulfilling obligations such as tax reporting, contractual duties, and law enforcement requests.

6. Legal Basis for Processing Data

Under the Kenyan Data Protection Act, 2019, we process personal data based on the following lawful grounds:

  • Consent: When you explicitly provide permission for specific data uses, such as subscribing to marketing emails or accepting cookies.

  • Contractual Necessity: When processing is required to fulfill a contract between you and Captivate Africa Limited.

  • Legal Obligation: When processing is required to comply with a legal or regulatory requirement.

  • Legitimate Interest: When processing is necessary for business operations, such as fraud prevention, website analytics, and service improvements, provided that your rights do not override these interests.

7. How Data Is Shared

Captivate Africa Limited does not sell your personal data. However, we may share your data in the following scenarios:

  • Service Providers: We engage trusted third-party service providers for hosting, payment processing, analytics, customer support, and IT infrastructure.

  • Legal and Regulatory Authorities: We may disclose data if required by law, regulatory authorities, or to protect our legal rights.

  • Business Partners and Affiliates: In the event of collaborations, mergers, or acquisitions, we may share necessary data in accordance with data protection laws.

  • Marketing and Advertising Partners: We may share anonymized data with advertising networks and partners for campaign optimization and audience targeting.

You may access the previous version of this Privacy Policy by writing to us at info@captivateafrica.com or through the contact details in Section 1 above.

All third parties receiving data from us are contractually obligated to handle it securely and comply with applicable privacy laws.

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