Events are organized occasions designed to engage, entertain, inform, or connect an audience around a brand, cause, or experience. These can range from product launches, trade shows, exhibitions, brand activations, concerts, and festivals — to even intimate VIP meet-ups.

On the other hand, Conferences are structured gatherings focused on sharing knowledge, discussing ideas, or solving industry-specific challenges. They usually involve keynote speakers, breakout sessions, panel discussions, and targeted networking opportunities. Conferences are typically more formal and agenda-driven, while events are broader, dynamic, and experience-focused.