POSM Production

POSM stands for Point Of Sale Marketing or Point Of Sale Materials. The aim of POSM is to communicate details about products, capture consumer interest and enhance brand awareness, ultimately increasing shopping cart value.

Think of POSM as the toolkit retailers use to promote products and drive sales directly at the point of purchase or sale. This includes banners, posters, shelf talkers, and even digital displays that highlight product features, prices, and promotions.